VIDASANA

BRANDING | LOGO | WEB DESIGN | PRINT 

Challenge:  The company went from a two therapist partnership to a solo venture. A revamping of the existing logo was requested  in order to re-create and redefine the services and talent the company offers as well as a more aggrresive way of capturing new clients.

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Solution: A more streamlined design, accentuating the fist A on the name that implies this is a "life asana". The color palette was changed to aqua colors, very soothing and calming. The circle  element was introduced to apply on certain artwork where the logo needs to stand out. Images are selected to evoke a certain rested and de-stressed atmosphere. The website was re-designed to offer online booking and intake forms, making the booking process more accesible and easy to make appointments with online payments.