Escuela Nueva Pedagogía
BRANDING | LOGO & WEB DESIGN, PRINT & SOCIAL MEDIA
Challenge: Escuela Nueva Pedagogía is a private hybrid alternative school. They were looking for a logo to represent the type of education they offer: ecological, alternative, a student centered education focusing on the academic, emotional and social development of the child. Their audience are professional parents looking for a non traditional education.
Treatment: I drew upon a large tree in the yard that serves as a tree house and is considered the soul of the school, symbolizing the natural learning environment and flexibility they offer. The color palette is happy and bright.