Puerto Rico Massage & Bodywork Institute
BRANDING | LOGO | WEB DESIGN | PRINT | SOCIAL MEDIA
Challenge: An established massage school with many years in operation and outstanding student results, Puerto Rico Massage and Bodywork Institute lacked the corporate identity that represented its achievements, resulting in an outdated image that would not attract new student base.
Solution: A new brand identity, with lotus and hand elements that represent the birth of bodywork professionals with a a color palette that speaks about spirituality of the owner and founder. The website was re-designed to offer a an organized class offering online booking and intake forms, making the registration process more accesible and easy to follow. A social media management plan with branded content and graphics was put in place in order to lead future students to the website.